The main idea is to develop a system, which is constantly tracking all players on the court during a game, for example using video or RFID technology. The data collected with this system could be used for many different distribution channels and purposes, for example:
It would allow coaches to analyse in detail how well offensive plays were executed, plays of future opponents, mistakes in defence etc
Animated play-by-play shown in real-time on the public website
It might allow to develop online games where users can play interactively in real-time considering actual moves on the court (applications like this exist already for other sports like motor sports or baseball, however it seems to be difficult to find a solution in basketball)
It would allow to collect additional statistical data during games, for example the distance covered by players, how fast they are moving, etc.
If integrated with the stats software it might make the job for the statisticians easier as some information could be taken automatically (for example position of a shot) and the data would be more precise.